How to Apply Self-Tanner: Using Self-Tanner on the Face & Body

Applying a sunless tanning product is one of the safest ways to achieve a radiant, natural-looking glow—no sun required. But getting that perfect tan can feel intimidating, and self-tanning concerns are common.

Will it look streaky? Will my hands turn orange? How do I apply self-tanner to my face without it looking unnatural? What if I don’t know how to use self-tanner at all?

The good news is that applying self-tanner doesn’t have to be difficult. With the right prep, technique, and products, you can achieve a flawless, even tan that enhances your skin tone and boosts your confidence.

Pre-Self-Tanning Tips for a Flawless Finish

Wondering how to use self-tanner and how it will look once applied?

If your tan doesn’t turn out perfectly the first time, that’s okay—sunless tanner is temporary. Even seasoned pros encounter the occasional blotch or streak. The key is thoughtful prep and consistent technique. This guide can help you avoid the most common mistakes.

Exfoliate

Start by exfoliating your skin to remove any dead skin cells. Use a plain washcloth or an exfoliating mitt in the shower, and focus on areas prone to dryness like your elbows, knees, ankles, and feet. Use overlapping, small circular motions for best results.

Be sure to towel off completely afterward—damp skin can interfere with product absorption.

Shave and Moisturize

Shave at least 24 hours before applying your tanner to avoid irritation. Then, moisturize dry-prone areas like your feet, ankles, knees, elbows, and hands. Lightweight, oil-free options are ideal.

Step-by-Step Guide: How to Apply Self-Tanner

Step One: Choose the Right Products

For the most natural results, select products that build a gradual glow rather than offering instant color. Bonus points if they include skincare benefits like anti-aging or firming properties. Recommended picks include:

• Sunless Tan Anti-Aging Daily Face Moisturizer
• Sunless Tan Anti-Aging Face Serum
• Sunless Tan Firming Lotion

Step Two: Apply From Bottom to Top

Begin at your ankles (not your feet) and work your way up your body—legs, torso, arms, then finally your hands, feet, and face. This prevents creases and ensures a smooth, even finish.

Step Three: Pay Attention to Trickier Areas

Some parts of the body, like feet and hands, tend to absorb more product and develop color faster. Here’s how to handle them:

• Feet: After applying to your ankles, use what’s left on your mitt or hands to gently blend the product onto your feet in small circles, focusing on the tops and toes.
• Face: Use products specifically designed for facial skin, like the Sunless Tan Anti-Aging Face Serum, which offers a subtle glow and added skincare benefits.

After Self-Tanning Tips

Once the application process is complete, follow these additional self-tanner tips.

Stay Dry for the Next Few Hours

Avoid water, sweat, and steam for several hours post-application to let your tan fully develop. That means no workouts, no dishwashing, and no humid bathrooms right after application.

Wear Loose-Fitting Clothes

You'll also want to avoid wearing anything form-fitting to avoid marks, creases, or rubbing on your new tan. The looser the clothes, the better!

Maintain Your Glow

Keep your skin hydrated with a tan-friendly moisturizer and avoid harsh exfoliants. Continue to gently exfoliate every few days to promote an even fade. Gradual tanners can be used regularly to extend your glow.

Don’t Skip SPF

Even though self-tanner can give your skin a bronzed look, it doesn’t replace sun protection. Apply a gentle, broad-spectrum daily SPF.

Enjoy a Natural, Confident Glow

Ready to try self-tanning products that deliver a sun-kissed glow without the sun damage? COOLA’s sunless tan collection offers skincare-forward formulas designed to nourish your skin while enhancing your radiance.

Explore the full collection and find your new favorite glow-getter today.