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How to Apply Serum on Your Face: A Step-by-Step Guide for Glowing Skin

If you're wondering how to apply serum on your face to achieve healthy, radiant skin, you've come to the right place. In this comprehensive guide, we'll take you through each step of the face serum application process, sharing tips to unlock your skin's full potential. So, grab your favorite COOLA serum, and let's dive right in.

Step 1: Wash Your Face with a Cleanser

It's crucial to start with a fresh canvas. Begin by washing your face with a gentle cleanser, which helps you get rid of any impurities and excess facial oil.

Look for a cleanser that suits your skin type or specific skin concern, whether it's oily, dry, or somewhere in between. Our Glowing Greens Detoxifying Facial Cleansing Gel is a gentle, organic cleanser that flushes your skin with a surge of purifying plant juices and nourishing extracts, preparing it for serums and moisturizer.

Remember, lukewarm water is best when it comes to cleansing. Hot water might feel great, but it can strip away important natural oils from your skin, leaving it tight and dry. Keep the temperature just right for a refreshing cleanse.

Step 2: Exfoliate Your Skin

The secret ingredient to a smooth and radiant complexion: exfoliation. Once or twice a week, treat your skin to an exfoliation session to slough away dull and dead skin cells. Physical or chemical exfoliation methods both work wonders, depending on your skin's needs. Physical exfoliation uses rough textures to physically buff away dead skin cells, while chemical exfoliation uses alpha hydroxy acids (AHAs), beta hydroxy acids (BHAs), or polyhydroxy acids (PHAs) to loosen the bonds holding onto dead skin cells. Depending on your skin type, you should consider how often you exfoliate and what type of exfoliant product to add to your skin care routine. If you have sensitive skin, it's important to approach exfoliation with caution, as over-exfoliation can lead to negative impacts like a damaged skin barrier and increased sensitivity to the sun’s UV rays.1

Gently dissolve away impurities and refine your skin with the Pacific Polish Gentle Sea Salt Facial Exfoliator, formulated with ultra-fine, mineral-rich marine salts that have been blended with Papain, a nonabrasive exfoliant derived from Papaya Fruit Extract. Always remember to follow the instructions on the product label, and give your skin the exfoliating love it deserves.

Step 3: Use Toner

Next up on our facial serum application itinerary is the often underestimated but highly beneficial step of toning. Toner helps balance your skin’s pH level, removes any remaining traces of impurities, and ensures optimal absorption of the serum's goodness.

Energize your skin with COOLA’s Rewakening™ Rosewater Mist Face Spray, which addresses an array of environmental and modern-day aggressors. This multi-tasking mist features Adaptogenic Ginseng, known to help stimulate fatigued skin, and BlueScreen™ Digital De-Stress™ technology, which helps combat stressors including digital blue light. An infusion of antioxidant-rich Green Tea and Cucumber helps calm your skin and soothe the senses before you apply your serum.

Step 4: Apply the Serum

The moment we've all been waiting for—serum application! Now that your skin is prepped and primed, it's time to treat your skin with your chosen facial serum.

With its potent blend of vitamin-rich, plant-derived key ingredients from around the world, our Vital Rush™ Skin Renewal Serum delivers multiple benefits. This hydrating serum leaves skin soft and hydrated, thanks to the concentration of Hyaluronic Acid and Moringa Oil. Combining the energizing properties of Goji Berry, which has long been renowned in traditional Chinese medicine, with the vitamin C-rich Camu Camu extract revered by indigenous tribes of the Amazon for over 700 years, this vital rush of concentrated nutrients helps renew and revitalize fatigued and dull skin.

To get started, dispense a small amount of serum onto your fingertips, focusing on pea-sized or less. Gently massage the serum onto your face using upward motions, covering your entire face and neck. Allow the serum to settle into your skin.

Step 5: Follow with a Moisturizer

Now that your skin is absorbing your serum, it's time to seal the deal with a moisturizer. A moisturizer acts as the protective fortress, locking in the serum's goodness and providing much-needed hydration to your skin.

COOLA's moisturizers, like The Great Barrier Cream™ Fortifying Moisturizer or Refreshing Water Cream Organic Face Sunscreen SPF 50, are the perfect companions on your moisturizing journey. Apply a generous amount to your face and neck, allowing it to sink in and start working, leaving you with radiant and hydrated skin.

Step 6: Apply Sunscreen

We're not done just yet. No skincare routine is complete without the ultimate superhero: sunscreen. Even when you're using serums, it's crucial to shield your skin from the sun's harmful rays. Sunscreen not only protects against sunburn but also helps prevent premature aging and reduces the risk of skin cancer.

COOLA's range of face sunscreen products, such as the Classic Face Organic Sunscreen Lotion SPF 50, provides sheer broad-spectrum UVA/UVB protection while hydrating skin. Prefer a quick mist or swipe of a stick? Try COOLA Classic Face Mist SPF 50 or COOLA Classic Stick SPF 30 Tropical Coconut instead. No matter which type of SPF you choose, apply a generous amount of sunscreen to your face and exposed skin so you’re ready to start your day protected—rain or shine.

Extra Tips for Achieving Glowing Skin

Now that you've mastered serum application, here are some extra tips to elevate your skincare routine even more:

  • Stay hydrated: Drink plenty of water to keep your skin plump and radiant from the inside out.
  • Nourish from within: Maintain a balanced diet rich in fruits, vegetables, and healthy fats to support your skin's health.
  • Beauty sleep is real: Get your beauty sleep, allowing your skin to rejuvenate and repair overnight.
  • Explore COOLA's other skincare products: Discover COOLA's skincare treatments, made to enhance your skincare routine.

With these tips, you're well on your way to a radiant complexion. Embrace the power of serums, indulge in self-care, and let your natural glow shine through.

Applying serum to your face is a delightful ritual that pampers your skin. COOLA, your trusted skincare source, provides an array of serums and skincare products that can make any skincare routine healthier and more effective.



  1. Honkus M. Here’s How to Exfoliate if You Have Sensitive Skin. Skincare.com. Published January 13, 2021. Accessed May 31, 2023. https://www.skincare.com/skin-type/sensitive-skin/how-to-exfoliate-sensitive-skin